Making Simple Decisions

• There has been a lot of research into decision making over the years.
• There is sophisticated research in AI, Psychology and in Economics.
• Decision making around making money is particularly well researched, which isn't really surprising.
• Utility theory, particularly where you want to maximise the expected outcome of money, is quite solid.
• If you have a good model of the world, a rational agent can maximise their utility particularly over time.