Support Vector Machines
   - Russell and Norvig say that the SVM framework is currently the
       most popular approach for off the shelf supervised learning. 
 
   - It's what you start with for an analytics problem.
 
   - It uses optimally placed linear separators (based on the
       support vectors).
 
   - When linear separators don't work, it uses the kernel
       trick to project to higher dimensions where they do work.
 
   - It's a framework because you need to select the appropriate
       kernels.
 
   - So, an analyst uses this framework to get a cheap lunch.